Publish lets you add titles, descriptions, text and links to your posts, which help people and search engines understand them. This is called SEO (search engine optimization). Good SEO helps, but no setting can guarantee where your post shows in search results.

Write for the people reading your post first. Describe the shoot, the location and the story, and add links that are useful to your readers. Publish's SEO check suggests at least 300 words of text. That's a guide, not a guarantee, so write enough to tell the story without filler.

The SEO Keyphrase is a few words that sum up your post. Publish uses it to give you SEO suggestions in the app. It isn't sent to Google.

Use 3 to 5 words that describe the whole post, not one photo, like "Faroe Islands coastal elopement". Then use your keyphrase in your Blog Title, meta description and text where it fits naturally. Don't repeat it in every sentence.

Your Blog Title is the title of your post on your website. Search engines often show it as the headline in search results. Make it clear and different for every post, and avoid lists of keywords.

Publish suggests a title of 25 to 45 characters. This is a guide to help you keep it short, not a rule from Google. A few tips:

Your Blog Title also shows in the browser tab, and social sites often use it when someone shares your post.

For example, A coastal elopement in the Faroe Islands is clearer than "wedding photographer, wedding photos, best wedding photographer".

Your meta description is a short summary of your post that search engines may show under your title. Describe what people will see in this post, and write a different one for every post. Publish suggests 125 to 155 characters, including your keyphrase. Social sites often show your meta description when someone shares your post, too.

Search engines may use your meta description, use other text from your post instead, or shorten it. There's no exact length that guarantees what they'll show.

To learn more, see Google's guide to search result snippets.

To describe a photo, select it and fill in SEO Image Description. Publish uses your description as the photo's alt text (the text that describes it to search engines and screen readers) and its title.

Describe who's in the photo, what's happening and where. For example, A couple hugging on coastal rocks beside the sea. Keep each description short, around 10 words or fewer, and avoid lists of keywords that don't match the photo.

As another example, A father smiling at his daughter in her wedding dress tells people more than A man smiling.

Tip: Try reading your description to someone with their eyes closed. If they can picture the photo, you're on the right track.

For the full steps, see Add useful image descriptions in Publish. To find photos without a description, see Find Missing Descriptions with the Image Descriptions Overlay.

Adding text gives your photos more context. Use the text tool to add text between your photos. To learn how, see Add text to your Publish post.

You can also link to related pages, like your venue's or other vendors' websites. Use link text that says where the link goes, like the venue's name. Only add links that help your readers. It also helps to ask your venue, vendors and clients to link to your post from their websites.

Which SEO details reach your website depends on how you publish:

Once your post is live, open it on your website to check everything looks right.

Each SEO field has a traffic light that shows how it's looking:

Green lights mean your post meets Publish's SEO checks. They can't guarantee where your post shows in search results.